December 15, 2016
LYNX marketing team earned the “Best of the Best” award from the Florida Public Transportation Association for its December 2015 holiday fishing frenzy digital campaign. The highest honor was recently handed out at the association’s annual training conference. LYNX marketing team also won three first-place awards along with the Member’s Choice by conference attendees for its creativity in moving Central Florida forward. Each of the campaigns were designed in-house by the LYNX marketing team.
The fishing frenzy campaign scattered 100 specially marked fish amongst the agency’s 4,300 stops. When a customer found a fish they brought it to LYNX Central Station in exchange for an all-day pass. Those customers ultimately had an opportunity to win a 30-Day pass. This promotion created a buzz and several selfies on LYNX Facebook and Twitter pages. The campaign also won a first-place award for Digital Media.
LYNX’ bus design honoring the Pulse shooting won first-place for Interior/Exterior category. The design features 49 doves flying representing the victims, a pulse and Lake Eola surrounded by a heart. Currently there are three buses on the road with this design. The moving design also won the Member’s Choice award.
The team also won a first-place award in the Potpourri category for how it kept the public informed on service interruptions during the nine day shutdown of Orange Avenue through bus stop signage and web and social media postings.